Slankie

Yoga Action

BRIEF
Create a sales promotion campaign and a give away that links the low fat Slankie-products to a more conscious and healthy lifestyle.


SOLUTION
Yoga is the ideal way to achieve a fit, relaxed and healthy lifestyle. BrandPremiums developed an effective concept that connects Slankie-cheeses to yoga. On a special website consumers can exchange action points, which temporarily are found on the packagings of all Slankie-cheeses, for a free yoga mat.

Media